Course content: Business Case

1. INTRODUCTION
   1. Expectations and Objectives
   2. Changing Environment
   3. Methods and Definitions
   4. Selecting and Prioritizing Projects
   5. Principles of Justification
   6. How to Prepare a Business Case
   7. Interview Techniques
   8. Business Case Components
   9. Costs and Resource Estimates
   10. Credibility and Profit Management
2. FINANCIAL JUSTIFICATION    
   1. Cost – Profit Analysis
   2. Maximizing Returns and Investments (ROA-ROI)
   3. Investment Recuperation Periods
   4. Financial Criteria: Net Present Value, IRR
   5. Renting or Buying?
   6. Fiscal Implications Analysis
   7. Cost of Ownership
   8. Summary: $$$
3. JUSTIFICATION BY SUCCESS FACTORS
   1. Four Sectors
   2. Improving Competitiveness
   3. Raising your Market Share
   4. Long-Term Infrastructure Justification
   5. Boosting your Image
   6. Benchmarking
4. DOCUMENTATION AND PREPARATION
   1. Context
   2. Preparation Concepts
   3. Data Gathering
   4. Planning the Steps
   5. Writing the Business Case
   6. Preparing the material
   7. Planning and Use of Visuals
5. PRESENTATING A BUSINESS CASE
   1. Preparing for the Q&A Period
   2. Practicing
   3. Presentation Techniques
   4. Conclusion